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Brand Story
Beauty of Joseon
Traditional-looking, global-first hanbang skincare
How I would explain it
Beauty of Joseon feels very Korean from the outside because of the hanbang-inspired branding, but the Korean girlie read is that it became especially visible through international K-beauty shoppers. I would look at it for soft sunscreens and gentle glow basics.
Known for
- Relief Sun
- hanbang-inspired formulas
- soft everyday glow
If your friend asks whether it is real K-beauty, yes, but it is more globally famous than some local roadshop brands.